Business and Technology work best when they are planned within a powerful interpretation of reality. Human beings have concerns that they cannot ignore. If these concerns are ignored (for instance: choosing not to exercise or eat healthy), you will reach a point in your life that you will suffer. Because business exists within the same reality that humans exist, the same laws apply to companies. If you neglect your concerns related to marketing or technology, your company will eventually suffer. I will call this “not taking care.”

Science is coming up with ways to explain this phenomenon. Cosmologist, Sean Carroll speaks to the University of Sydney about “Entropy” and “The Arrow of Time” to illustrate that answers can be found in physics for consequences related to those who don’t take care.

Why isn’t the universe and our concerns more static?

Part One:

Part Two:

Share it

As human beings without technology, we are limited in what we can do. Our voice extends only so far. Our hearing is limited to those immediately around us. Our ability to plan around what we can taste, smell or touch is limited to what is around us to observe and notice. Human beings with technology, however, are infinitely more powerful. For instance, with a mobile phone commonly found in our world today, we can see, talk and listen to friends, family, or business associates no matter where they may be in the world. We can organize around where we might want to eat that evening or plan for an event in the future. We can coordinate and cooperate with others so that we can meet them later for a drink, a meal or to simply catch up.

The mobile phone business is growing, particularly related to these new devices. According to a recent study, one in five individuals surveyed had accessed the Internet on their mobile phone at some point within the past day. According to an article in The Economist, one in four households are now Cell-phone only. Email is growing obsolete as a means of communication in real time. More and more people are turning to “texting” as a means of cooperating and coordinating in real-time.

The Mobile device extends the capabilities a human being can perform. They are able to do so and appear almost transparent to either the user or anyone observing them. They are small enough to fit inside a pocket or purse. They are light enough to not cause discomfort while traveling. Many of them also behave in a way that commonly relates to real world physics. We touch and we drag screens of information, aka applications, aka “apps” with the touch of a finger. Screens bounce, as if made of rubber, when they are stretched to a finite point. They play our favorite songs when our friends or family call us. With some apps, the interface responds, when we breathe, talk, yell, scream, throw. It reacts in ways we have become accustomed to expect by living in this real world, dominated by physics.

I claim we are being thrown into a new paradigm. When the automobile was first introduced, people referred to it as a “horseless carraige.” A few companies are trying to think and act with this new data but most companies are thinking and acting with these new devices by referring to them as “Smartphones.” It’s difficult to notice immediately when the world changes. We need people to help us understand when the world is suddenly “different.”

I’m just here to help.

Share it