My fundamental philosophy of technology is organized around the following truth:
The Challenge of Rapidly Evolving Technology and Market Share
Technology
is available at the lowest cost we’ve seen in years, and Internet access is perceived as a public utility. Today, we operate computers to play games, connect with friends, do research, shop, form political alliances, and write diaries. And of course to do business.
Information Technology’s fundamental offer to business is Operational Efficiency. A company’s efficiency is measured by its competition. Many of today’s medium and large-sized businesses are ceding the high-ground of technology efficiency to small businesses and technology start-ups.
Because of the power and accessibility of the Internet, entire industries are passing from the sole domain of companies to individuals, for example publishing, broadcasting, the music industry, communications, retail sales, software, manufacturing, and hardware development. To compete, companies are using the Cloud, mobile applications, social media marketing and building plans to rationalize technology. Many companies are trying to use these technologies to affect their bottom line, but ultimately aren’t committed to transformation. I see the primary reason for this is that the priorities of these businesses are too focused on short term and not long term results.
Many of these companies are owned and staffed by some of the smartest people in the world, but they are not availing themselves of the best that technology has to offer. Because of that, they won’t be able to compete in a challenging and rapidly changing business environment.
How Technology Can Be Used to See Results
To succeed, businesses must adopt a knowledge-based and strategic approach. They must take advantage of new opportunities organized around the use of computer-driven tools. By taking full advantage of the opportunities Web technology has to offer, businesses can build powerful organizations, become operationally efficient, increase sales, increase brand awareness, stave off future threats, fulfill obligations, and produce satisfaction for their customers, share-holders and ultimate a company’s bottom line—all leading to high profits, high revenue, and superior enterprise value.
Only a knowledge-based and strategic approach—when coupled with fundamental economic principles, a trusted brand and market presence—enables ambitious businesses to take full advantage of new opportunities produced by a global marketplace organized around the use of computer-driven tools to increase productivity.
After working with me, businesses understand the consequences of technology, the obligations to committing to a superior IT architecture and the opportunities available to develop better trust with customers, create a more efficient operation, and realize positive financial results.
