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As companies compete in the global marketplace, they increasingly need individuals who offer a different kind of help than was needed in the past.
During the age of Industrial Revolution, companies needed bodies to perform tasks. Companies saw people much like they saw their factory — the stronger you were, the harder and longer you worked, the more force you could apply, the more valuable you were.
In this new paradigm we find ourselves thrown into, revolutionized by computer-driven tools, the marketplace responds to knowledge and not force. We need a different type of help than we did previously. We need help from people who have:
Knowledge – Knowledge, in and of itself, is power in the Internet age. However, if everyone has the same power, that knowledge becomes marginalized. To compete, companies need superior knowledge that isn’t easily learned. They need products that aren’t easily duplicated. They need practices that aren’t easily copied. Innovation is at the heart of the Principle of Marginal Utility.
Ethics – Who do we buy from in the marketplace? We buy from people we trust who we believe can take care of our concerns to the degree we can pay for them. Companies need people they can trust to be on time, coordinate with others, speak the value of the company’s products, services and practices wherever they go. But more than that, companies need help from people who have superior ethics. People with superior ethics know they are competing with others, commit to practices that allow them to do so, and develop ultimate ambitions and strategies that help them focus on producing satisfaction . . . for managers, executives, owners, shareholders and customers.
Capacity to Think and Act – Knowledgeable people continually educate themselves. They understand the forces at work in reality. They understand the importance of understanding physics, economics, ethics, history, biology and linguistics. In the Industrial revolution, people just needed what was necessary to do their job. The more you knew your job, the more competitive you could be. In the computer-driven world we live in, work is changing. The marketplace requires our offers to be innovative and distinct. Instead of jobs, we now have roles. The better we do at holding roles and taking care of others, the more powerful roles we can attain.
Philosophy — Having a philosophy helps ambitious business people understand the world and where they fit in it. If you enjoy what you have read, I invite you to read what I’ve written about other philosophies I consider to be important for this new paradigm.
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