As part of designing my roadmap for Social Business, companies will need a platform to centralize where they connect, learn and share information. The value of this platform grows over time as more of your customers and/or employees “use” it (i.e. take action, collaborate, coordinate and share). Currently, the only Social Business platform that is [...]
I’ve received comments from people lately about my mood and purpose. People are making the assessment that I am stronger . . . I act with more ambition. They remark that it might be because I’ve lost 25 pounds, that I’m about to get married or I started my own business. I am feeling different [...]
Yesterday I wrote about my four takeaways from the Free State Social. It was a great opportunity to speak with experts, beginners, and everyone in between about mobile and social media. It was a balanced cross-section of both local and national speakers. As I mentioned yesterday, something was missing though. Businesspeople. Social Media offers anyone [...]
In an effort to help customers better understand The Vaughan Practice, my fundamental offer is operational efficiency. The purpose to be efficient is not just to lower cost but to create an environment where Innovation is a possibility. When we are hired, companies expect to be in a more powerful situation after we are finished. [...]
When does it become obvious that you need Social Media Strategy? There are businesses using Social Media because they assume it is more cost efficient than traditional media. In your assessment, is becoming more operationally efficient a “strategy?”
