The Vaughan Practice

Since the Web began, The Vaughan Practice has been helping business solve problems and prevent breakdowns related to finance, marketing, distribution, lack of sales, and poor identity in the global marketplace.

Our practices may seem a little strange at first. We are asking small businesses to interact with customers in ways they never have before. It is for a purpose . . . to make the business grow and for you to become more successful.

My business is about your business.

When was the last time you used the phone book to find a business?

For your business, you must know that people aren’t using:

1. Phone books to find businesses

2. Newspapers to place classified ads

3. Television to get all our news and information

For your business, you must know that people are using:

1. Mobile phones and the Internet to find businesses.

2. Customers and employees to market business and increase sales.

3. Analytics to help measure success.

Managing Director, Vince Vaughan’s promise to your business is:

I started the Vaughan Practice to help business use technology to increase sales, brand awareness and producing trust in customers and employees.

Have you heard the famous saying “Build a better mousetrap and the world will beat a path to your door” (Ralph Waldo Emerson)… Well it isn’t true anymore. The internet changed EVERYTHING.

A more appropriate saying in today’s age would be “Build a better mousetrap and if people can’t find you on the internet, you don’t exist!”

You don’t exist. Imagine you invest thousands of dollars in your business and, even though you didn’t get the memo that the world changed, suddenly, you don’t exist. This is the reality facing many small businesses today.

However, small businesses using Web technology, on average, are spending less money on marketing and advertising than other companies and seeing great results. Small businesses are able to move rapidly and flexibly compared to larger businesses.

Having worked with large businesses, I am seeing entire industries ripped from the grasp of these enterprise level companies and delivered to the arms of small business. My clients use these practices to grow their business, increase sales and produce uncommon satisfaction.

My promise is making your business . . . my business.

Please call me at (816) 200-7356 or email me. You’ll receive a response within 24 hours.