It’s white paper week here at the Vaughan Practice. I am using this week to promote some of the latest whitepapers I’ve written. Some are for social media, some are for social media professionals:
Today, for social media and marketing professionals, I am releasing an eBook “Grow Bigger Ears: Strategic Business Decision-making in the Internet Age.”
Are you confused by Social Media Monitoring? Are you overwhelmed by the number of tools in the marketplace? Don’t have enough time to research all the different tools that monitor the social Web?
Social Media Monitoring Tools help businesses gather intelligence about customers (and potential customers) for the purpose of making powerful and strategic decisions for their business.
In it, you’ll learn:
Why you don’t have to wait to survey what people think anymore.
How companies like the Venetian Hotel are using social media monitoring tools to improve the quality of care they offer customers.
How are these tools evolving to become more meaningful for business.
The similarity and difference of six tools in the Customer Intelligence marketplace (Radian6, Alterian SM2, Crimson Hexagon, Biz360, Nielsen Buzzmetrics and ScoutLabs).
To receive this free eBook, click here and fill out the form on the right.
