Comments on: What’s Missing? Business #fssocial http://www.vaughanpractice.com/2010/05/whats-missing-from-free-state-social-business/ Social Business | Jive Software Partner Mon, 07 Feb 2011 14:12:58 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: Vince http://www.vaughanpractice.com/2010/05/whats-missing-from-free-state-social-business/comment-page-1/#comment-189 Vince Wed, 05 May 2010 17:02:17 +0000 http://www.vincevaughan.com/?p=341#comment-189 Whitney, Thank you for your comments. Thank you also for shedding more light on the FSSocial marketing efforts. I read the following article earlier this year that 25% of small businesses will spend money on video and social media in 2010 http://www.marketingforecast.com/archives/3706 The opportunities presented by social media do exist. What's causing the breakdown is that small, medium and large sized businesses are not looking to social media people or conferences to help them with their concerns. In other words, we may be experts to one another but not to those who have money to spend. I speculate if we can tweak our ambition to be less silo'd (social media expert) and a bit more broad in our approach, we might see a shift in behavior in those who really need our help. Whitney,

Thank you for your comments.

Thank you also for shedding more light on the FSSocial marketing efforts.

I read the following article earlier this year that 25% of small businesses will spend money on video and social media in 2010
http://www.marketingforecast.com/archives/3706

The opportunities presented by social media do exist. What’s causing the breakdown is that small, medium and large sized businesses are not looking to social media people or conferences to help them with their concerns.

In other words, we may be experts to one another but not to those who have money to spend. I speculate if we can tweak our ambition to be less silo’d (social media expert) and a bit more broad in our approach, we might see a shift in behavior in those who really need our help.

]]> By: Whitney http://www.vaughanpractice.com/2010/05/whats-missing-from-free-state-social-business/comment-page-1/#comment-188 Whitney Wed, 05 May 2010 16:15:50 +0000 http://www.vincevaughan.com/?p=341#comment-188 Interesting observation, and definitely something we could weave into future events. When we were marketing the conference, we used all media (print, online, TV, social, etc.) to try and reach as many audiences as possible and found resistance or less interest from exactly that crowd - the ones who we feel could benefit the most. I was pleased by the presence of a variety local business owners and employees from Lawrence and surrounding areas, but you're right - we can definitely do more to show value to the business community. Interesting observation, and definitely something we could weave into future events. When we were marketing the conference, we used all media (print, online, TV, social, etc.) to try and reach as many audiences as possible and found resistance or less interest from exactly that crowd – the ones who we feel could benefit the most.

I was pleased by the presence of a variety local business owners and employees from Lawrence and surrounding areas, but you’re right – we can definitely do more to show value to the business community.

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