Location based social networks
Greeting rituals “hey how are you doing?” Not really informational questions. Just an unconscious sussing of a introduction to a conversation?
Location is fundamental. Where have you been? Where are you going? Where are you at?
Macroscope comprehend a larger world rather than a smaller one.
3 practical use cases
Recording (thru the metaphor of the passport). You get a passport stamp from everywhere you have been. It becomes a story of your life.
Sharing with friends and family. Food (a la @jeffisageek)
Discovery – you can mark physical places as well as temporal ( like conferences ) or a trending topic.
Business cases
Deals – driving foot traffic through promotions. Using location based services to promote locations and get customers.
One taco example
New jersey nets example
Proximity marketing is the new intention marketing, especially when they are standing right there.
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Service – location based services provide data. Use data that someone has checked in and be an offer of help to them.
Word of foot marketing. Integrate brand user experience into location based tools.
Competitive presence – When you check into an apple store in gowalla you get a message about certain cases
